The Invaluable Worth of a Child’s Smile

For Christmas 2024, Seriana S.p.A. renews its commitment to social responsibility by allocating the resources typically used for corporate gifts to support Fondazione Theodora ETS, which has been bringing comfort to hospitalized children for nearly thirty years. This initiative reflects Seriana’s choice to dedicate the holiday season to projects that create a positive impact on society, rather than traditional corporate gifting.

Since 1995, Fondazione Theodora has been active in Italy through its “Doctor Dreams,” professional artists trained to provide emotional support to sick children and their families. Each year, the Doctor Dreams visit over 35,000 children in 46 pediatric wards across 13 Italian hospitals, bringing joy and lightness to hospital rooms. Their presence is not just entertainment but a true therapy of relief for young patients undergoing long and difficult treatments or hospital stays.

This Christmas initiative is part of a broader path of social responsibility that Seriana S.p.A. has been pursuing for years. In 2024, this commitment was further formalized with its transformation into a benefit corporation, strengthening the company’s dedication to creating a positive impact on society and the environment by integrating sustainability objectives into its daily activities. The decision to support Fondazione Theodora was shared by the benefit team, an internal group dedicated to social responsibility initiatives.

In the past, Seriana has supported projects such as adopting beehives to protect ecosystems and donating pediatric wheelchairs. Additionally, it has promoted waste cleanup initiatives, actively contributing to reducing pollution in various areas of Italy. Seriana remains committed to supporting initiatives that foster sustainability and social well-being in the future.